I know, you’re busy. Believe me, I know. Too busy to start a blog in addition to your freelance work.
You’re already frazzled trying to meet client demands while juggling life and maybe still a full-time employee position.
But do you want to leave that full-time job and work only for yourself?
Or do you want to make more money from your existing freelance business?
Then you should start up a new blog for your business asap. Here’s why.
New Clients Will Find You via Your Business Blog
Sure, you have your network and you’ve drummed up business through them, but what if you can find new business passively. After all, pitching takes time (ugh, so much time!) and wouldn’t it be nice if someone found you and reached out to you with a project they wanted to pay you for?
For the first five years of running this blog, I didn’t make money directly from it (i.e. affiliate links, sponsored posts, etc.) but I had editors and companies find me through this blog and offer me writing work based off of my writing on the site and the fact that it was easy to see my past work through the “Travel Writing” link I put prominently at the top of this site.
Ok, You Might Still Have to Pitch
When I do cold pitch (because you have to still pitch as a freelancer blog or no blog) I also have a wealth of blog posts I can pull from that might specifically be about the subject matter I’m pitching marketing work or an article for. I can usually provide an example of the exact topic (and sometimes the voice if it’s for writing) that I’m looking to land a gig for.
But I’m Not a Writer So Why Does it Matter?
Back when I focused more on marketing than writing, I wrote marketing- and media-related blog posts on the website for my marketing agency (which I set up as a self-hosted site using WordPress). It provided helpful marketing tips to my target client audience and also showed that I knew what I was doing when it came to social media and direct marketing.
You’ll Expand Your Skills
Running a blog gives you so many skills that can come in handy as a freelancer: writing (even if that’s not your freelance niche, you need to be able to adequately communicate in writing via proposals and emails), coding, sales, email marketing, time management, editorial planning, social media, and even networking.
You’ll Build a Support System of Other Business Owners
Speaking of networking, blogging communities are awesome. Find some good ones online (I prefer Facebook groups) and you’ll have a network of like-minded professionals with whom you can bounce off ideas, ask for feedback regarding client management, get tips on growth, and so much more. Plus, becoming involved in these communities can help you build relationships that may result in work coming your way. If another freelancer is too busy to take on a new project, they may recommend you to a potential client if they know you can do the job.
A Blog Helps You Build a List
You might think, well, people are going to come to my blog because they want the answer to something, not because they want to hire a freelancer today. Yes, that is true. But…maybe they have their own small business that will someday have a need for what you do, or maybe they have friends that need exactly what you sell. And if they become a fan of your content and join your mailing list, then you’re emailing people who like you. And then you’re emailing them every week about travel with a little mention and link at the bottom of the email about your services. And then you just might be pleasantly surprised the work that comes your way from that. By writing a blog, people will feel they know you and can trust you. So they’re much more likely to go to you for writing or marketing or graphic design or accounting work or event makeup (or whatever it is you do) than the random person a Google search brings up.
So…Ready to start your blog? I have an in-depth article about just that with tips on how to start your blog the right way from day one, so you are in the best possible position for it to be a success and bring you new clients and maybe even another income stream one day. Click here to read my “How to Start a Blog” post.
Here are some other Freelance Friday articles you may find helpful: