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ConvertKit: The Blogging and Business Decision I Wish I’d Made Earlier
In last week’s Freelance Friday, I discussed why you need a blog for your business. The best investment you can make in your blog business from the beginning is to put an emphasis on building your email list. For my first few years of blogging I didn’t even have a sign up box on my site! This is my biggest blogging regret.
Why is building your email list so important?
- It’s a direct line to your fans online “home,” their inbox.
- You own and control it. Social media algorithms are always changing and can affect how many people can see your post (uh, hello Facebook), or sometimes a social media platform can completely go away (so long Vine).
- It’s beneficial for product launches and your big affiliate posts once you’re ready to make money from your blog.
- You can target potential freelance clients through your list.
Email marketing and list building isn’t easy though.
To be compliant with laws it’s best to send your email newsletter through an email service provider (ESP). There are some free versions of ESPs, but they’re pretty limited in what they can do, particularly list segmentation (sending certain emails to only certain people on your list). As a former email marketer, I can tell you the best thing you can do for your email list is to segment it. You’ll have more engagement and less unsubscribes. Back when I worked for a company with a massive email list, they had tools in place to make this easy for me to do. As a blogger managing my own list? Uh, not so easy.
That’s why I was thrilled to learn about ConvertKit and since implementing it for One Day in a City, it has taken the headache out of sending email newsletters for me (and it was extremely easy to switch everything over from my former ESP).
ConvertKit is made specifically with bloggers in mind, though it works for non-blog websites, too. (However, as I talked about in my last Freelance Friday, you should have a blog for your freelance business!)
Let’s take a look at my site for some examples on why ConvertKit is so great.
See that newsletter sign-up in my sidebar? I created that using ConvertKit and the corresponding confirmation messages and emails that someone gets after signing up in under an hour. And that’s only because ConvertKit was new to me. Now it would take me less than 15 minutes.
To do it, I simply clicked on the Form tab in ConvertKit, selected the layout I wanted, uploaded my image and added language into it, and then copied and pasted the code for the form into a text widget for my sidebar.
Then there’s this cool slide-in option that is even easier because there’s no copying and pasting into my site. How does that work you wonder? Because of the ConvertKit plug-in. I just select which form I want to show.
And you guys, it is so easy. The plug-in for WordPress makes adding a form to a new post that shows after a user scrolls or has an exit intent a no-brainer, but even implementing the code for the form directly into the post is easy to do (you can see how I did that in my One Day in Berlin blog post).
Ready to sign up for ConvertKit now?
Woo-hoo! If you sign up, I’d so appreciate if you use this link to do so, which is my affiliate link – I get a small commission if you sign up through this link so you would be helping to support One Day in a City which helps me to continue to bring you time-maximizing travel and career advice!
Want to learn more about this magical world of email marketing? Click here for a free eBook, “The Complete Guide to Email Marketing” put together by ConvertKit.
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